Users can: (i) earn the Basic Attention Token (BAT) for watching Brave Ads, (ii) donate BAT to publishers, (iii) withdrawn BAT through a CEX wallet to use in other Dapps. 

Advertisers use USD or BAT to purchase Brave Ads’ inventory

The main demand driver is that 70% of Brave's advertising revenue is used to buy back BAT from the market

The Brave Browser provides easy access to web3 and natively blocks third-party ads and trackers to preserve user privacy. The Brave Browser natively supports advertising (Brave Ads), video calling (Brave Talk), VPN and Firewall, news feed (Brave News), private browsing with Tor and a web3 wallet (Brave Wallet). Brave also developed its own search engine (Brave Search).

Brave captures value through its advertising business and fees collected from publisher donations and token swaps in Brave Wallet.

Brave earns revenue from selling ad inventory, collecting a 5% fee from donations to publishers and colleting fees from Brave Wallet's token swaps.